Puerto Rican reggaeton singer changes his style of music. Shaquille O’Neal, the famous former American basketball player participates in the video.
At just 28 years old, rising Latin star Rauw Alejandro is poised to surprise and delight his millions of fans with “Todo De Ti”, an exuberant single that momentarily moves away from the reggaeton and traditional urban aesthetic that elevated him to the rank of world celebrity
Being a track that seems specially designed to become the anthem of summer 2021, “Todo De Ti” is an explosion of dance pop for palates fine. Produced by M. NaisGai, it has similarities with James Brown, Bruno Mars and the eternal nostalgia for the exhilaration of the 1980s. The song goes hand in hand with an atmospheric video directed by Marlon Peña. With the participation of legendary basketball player Shaquille O’Neal, the spectacular video demonstrates Rauw’s talent for dance as well as his natural charisma in front of the camera.
“I’ve always liked what’s different, I’m not afraid to experiment with my sounds in my music”, exclaims Rauw with the same spontaneity that defines his music. “My first album, Afrodisíaco, focused on my roots. But I don’t like to pigeonhole myself or stay in one genre. I was in Puerto Rico and I thought I’d experiment with something more creative, a single that would be perfect for the next summer”.
Beginning his career in 2017, Rauw Alejandro has quickly become an key figure in contemporary Latin music, recording successful collaborations with Luis Fonsi, Camilo, Farruko, Selena Gomez and childhood friend Anuel AA. A massive hit, Afrodisíaco has been listened to nearly 4 billion times on digital platforms.