Another major landmark for arguably the biggest Dancehall/Reggae hit of the past year, the official music video for “Go Down Deh” (featuring Shaggy and Sean Paul) by Spice has surpassed the 100M mark on YouTube.
The video, directed by Jay Will, was released on May 1, 2021, and quickly became the fastest-growing music video for Spice. No small feat for an artist who has racked up nearly 670M channel views and 2M followers on her popular Spice Official channel on the platform.
The song was written by Grace Hamilton, Orville Burrell, Sean Paul Henriques, Dimitrui Silivu Aurelian, Shane Hoosong, and Constantin “Costi” Ionita and produced by Ionita for Spice’s GRAMMY-Nominated album “10” released August 6, 2021, through VP Records. The audio single was released April 30, 2021, charting in many of the major streaming markets.
The song got a major spike in December of 2021 when members of the BTS Army fandom adopted the sound on the TikTok and YouTube shorts platforms. This kicked off a global wave for the song which has garnered impressive growth, with a 300% increase in monthly listeners and streams on Spice’s Spotify profile and on TikTok followers and engagement are up 200%.
In the first half of 2022 the song has charted on Spotify and Shazam in markets as diverse as India, Bangladesh, Turkey, United Arab Emirates (UAE), Romania, Poland, and Kenya, among others, all adding to more than 3.2 billion streams from UGC (user-generated content).
Sources:VP Records (Natasha Von Castle)